THE ZERO DOLLAR CAR:
How the Revolution in Big Data will Change Your Life
#1 Amazon Best Seller (Auto Industry book)
CAR TODAY, HOUSE TOMORROW. BE CHANGE READY.
Imagine a world where the data about a thing is more valuable than the thing itself. That world is closer than you may think. As cars, fridges, and other devices are equipped with sensors, you may be able to trade that data for money, and drastically reduce the cost of purchasing just about anything. How will that change our lives?
Cars are only the beginning. Imagine the Zero Dollar House—would you be willing to trade the information sensors gather in your fridge, your bathroom, and elsewhere? Big technology companies like Apple and Google are already profiting from the sale of this kind of information, so why shouldn't we?
In this rollicking account of his adventures at the intersection of data and autos, global technology expert John Ellis aims to prepare readers for the incredible changes ahead. The dark side, Ellis warns, of enabling cars, homes, and other things with sensors to share data could create serious and even deadly trouble.